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Tiger Woods: More Stagecraft Than Sincerity February 19, 2010

Posted by Lynn Christiansen Esquer in Marketing and PR.
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A few thoughts after watching today’s Tiger Woods “press conference”:

There’s no point in holding a press conference on marital infidelity to reveal no new information, refuse to take questions, or to call attention to his wife being nowhere in attendance.

All in all, a PR stunt gone wrong. And it’s not like anyone couldn’t see it coming. Who is the publicist who OK’d this unnecessary, public self-flagellation? All it accomplished was to:

  • Annoy reporters who, inexplicably, like to ask questions
  • Open the door for two of his former mistresses to have their own press conferences
  • Put Woods in the spotlight again for his personal life, which was probably not a good idea. Already the twitterscape is rife with new Tiger jokes.

What it did not do:

  • Improve his professional reputation
  • Give his supporters and sponsors any idea of when he would be back playing the game of golf
  • Convince anyone that he was sorry for anything more than just being caught.

Personally, I would have advised him not to have made a statement at all — after all, really no new information was introduced, other than his insistence that wife Elin did not, in fact, work him over with his own golf clubs, and that he made a mistake (read: conscious decision). Woods really didn’t need to cater to the public’s salacious need to see him further humbled over what is really a private matter.

Get a new publicist, Tiger. Then close your mouth, apologize to your family again, and get back in the game.

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Comments»

1. Diane - March 11, 2010

I feel Tiger Woods has made a mockery of his marriage vows. How could he honestly expect his wife to be there for his botched “apology”.
He portrayed an image he could not or was not willing to live up to. Too many young golfers and young people looked up to him as their mentor. He should remember how much sorrow he has put many people through, the number one being his wife and children.

2. Lynn, of Bloggapalooza - March 12, 2010

I agree with you completely on that, Diane.


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